Innovation Improves Tourist Attractions For Indonesian Tourists

JAKARTA - Kobe is one of the most famous port cities in Japan. Kobe offers a perfect combination of natural beauty, cultural heritage, and culinary luxury. Kobe has a unique charm and makes it a favorite destination for local and international tourists.

As one of the first cities to open the door to international trade, Kobe has a unique character rich in multicultural history and modern attraction. This can be seen from various modern facilities such as shopping centers, restaurants, to scattered entertainment facilities.

Kobe is able to provide an unforgettable experience. Either for family trips, honeymoon, or cultural exploration. Kobe is a city that must be included in your list of visits while in Japan.

The beauty of Kobe's city has attracted the attention of the international payment brand company in Japan, JCB in collaboration with the Kobe Tourism Bureau to develop comprehensive tourism promotions.

They have also signed a Memorandum of Understanding with the Kobe Tourism Bureau regarding the promotion of tourism visits to WTC, Jl Jendral Sudirman, Kuningan, South Jakarta on Friday, November 6, 2024.

As the first phase starting January 2025, marketing trial measures will be launched for JCB cardholders issued in Indonesia to stimulate consumption in this city.

The partnership will offer special accommodation at high-end hotels in Kobe, a special discount program at traditional Japanese restaurants, and will gradually launch exclusive benefits for JCB cardholders at representative tourist attractions in Kobe.

This effort aims to create added value for Indonesians who are interested in Japan when they visit Kobe and live in the city, as well as increase their satisfaction during their visit to Japan.

In addition, statistical data regarding the consumption trend of JCB Cardholders will be used to analyze the behavior of foreign tourists.

Based on this information, the attraction of Kobe City will be communicated effectively to JCB cardholders published in Indonesia and build a model that can strengthen tourist demand through collaboration between local governments and the private sector.

In recent years, Indonesia has experienced extraordinary economic developments with the upper class growing rapidly, this has helped increase interest in high-quality tourism to Japan.