Indofood CBP, Anthony Salim's Conglomerate-Owned Company Launches Mi Sehat No Micin Supermi Nutrimi

JAKARTA - PT Indofood CBP Sukses Makmur Tbk (ICBP), launched a healthy noodle product, Supermi Nutrimi Rasa Steak Ayam. Mi Sehat was launched by the conglomerate Anthony Salim in the midst of increasing awareness of Indonesians for a healthier lifestyle.

"For consumers of instant noodles, there is an expectation of a good instant noodle product, healthier, and affordable price. Understanding the consumer's desire, Supermi Nutrimi Rasa Steak Ayam comes as a "Healthier Option," said ICBP's General Marketing Division of Instant Noodles, Julia Atman in her written statement, quoted Monday, April 12.

Julia explained, noodle products made from broccoli with a savory flavor of mushroom broth, as well as toppings corn and carrots bagged the category "Healthier Choice" from the Food and Drug Administration (BPOM). According to him, Supermi Nutrimi Rasa Steak Ayam has met every criteria set by BPOM with regard to the category of food "Healthier Choice".

"The green noodles are made with broccoli, without synthetic dyes, equipped with carrots and corn as toppings. The delicious taste of chicken steak is made without preservatives and flavor boosters. We use mushroom powder instead," he explained.

Furthermore, Julia explained, Supermi Nutrimi Rasa Steak Ayam can already be found in stores, minimarkets, hypermarkets, and supermarkets throughout Indonesia also through the market place that is priced at Rp3,500 per pack.

"We hope the advantages offered by Supermi Nutrimi is a complete solution for noodle lovers who want a healthier, tastier, and certainly more affordable product. Please enjoy the dish from Supermi and stay healthy," he concluded.