IPhone 17 Air: The Most Expensive, But Similar To The Cheapest Apple Model

JAKARTA The latest report on the iPhone 17 Air, an ultra-thin model that is expected to be one of Apple's flagships next year, shows that this device is likely to have a thickness of only 6mm. If realized, the iPhone 17 Air will be the thinst iPhone ever made.

However, interestingly, even though it is predicted to be the most expensive iPhone in Apple's product lineup, the iPhone 17 Air actually has significant similarities with Apple's cheapest model, the iPhone SE.

The iPhone SE was first released with a focus on affordable prices, providing easy access for new users to Apple's ecosystem. However, the attraction of the iPhone SE is not only about the price. Many users like its compact and simple classic design.

In fact, some users "deplete" their choices from more expensive models to SE because of these factors. In addition, the iPhone SE is an option for those who want the experience of using an iPhone without having to think about advanced features, especially on the camera side.

The latest generation of iPhone SE to be released next year is expected to experience a significant increase. The model will adopt the full screen design, leaving the classic Home button. In addition, the iPhone SE will also use a USB-C port and support Apple Intelligence technology. However, this device may still only have one camera.

On the other hand, the iPhone 17 Air will be a symbol of Apple's exclusivity, predicted to be above the price of the iPhone 17 Pro Max. However, although premium, this model is also expected to have only one camera, a similarity to the iPhone SE.

The target market of the iPhone 17 Air seems to be those who prioritize style and aesthetics over technical features. Ultra-thin and elegant designs are the main attraction. Apple also seems to consider that some consumers actually want simplicity in the photography experience, which is enough by pressing the button to shoot without the need to choose a lens or mode.

However, for some loyal iPhone users who often upgrade for the latest camera feature, this decision may be considered a big sacrifice. However, with a minimalist design and a "point-and-shoot" approach, the iPhone 17 Air and the iPhone SE have the potential to attract the attention of the same consumer segment, both from novice users and premium lifestyle lovers.

Apple once again proves that innovation is not always about high specs, but also how to understand the needs and preferences of its various consumers.