Transform Bukalapak With Its New Logo

JAKARTA - The e-commerce site Bukalapak is officially transformed with a new logo and tagline. Bukalapak's new logo is named Sib, which is also interpreted as 'Make Asik'.

"Kenalin Sib, a symbol of Bukalapak's new spirit in providing freedom to live a better life for all of us," wrote Bukalapak in a video introducing his new logo on YouTube.

In its official Instagram account, Bukalapak explains four important meanings implied by this new logo. Where the combination of an exclamation point and a small curved line forms the letter 'b' and represents the name Bukalapak.

The exclamation mark translates as 'fun' because customers can get everything they want at Bukalapak. When rotated 90 degrees, the logo will form a wink icon or smile wink and interpret as 'fun', as it can advance the business with a variety of freedoms.

"Among them the exclamation mark on the logo means 'Strength', to be able to thrive through Bukalapak," wrote Bukalapak in his official statement.

This new logo replacement marks Bukalapak's transformation for the better. In addition, this new logo symbolizes Bukalapak's commitment to helping the community in facing difficult times, like today.

"Bukalapak can be relied on to meet needs easily, safely, and comfortably from home. MSMEs do not need to worry, they can still do business activities by maintaining health in any situation," wrote Bukalapak.

In fact, Bukalapak has developed into the largest e-commerce in Indonesia with the title of a unicorn. Since the beginning of 2018, Bukalapak claims to have 35 million monthly active users throughout Indonesia with the number of traffickers reaching 2.2 million people who buy and sell goods on the e-commerce site.