Audi Partners With SAIC, Produces New Brand Named 'AUDI' In China

JAKARTA - An automotive manufacturer from Germany, Audi, is collaborating with SAIC Motor, presenting a new brand called 'AUDI' in China without a four-ring logo frill that has indeed become iconic from Audi.

Quoting from Audi Global's official website, Saturday, November 9, AUDI introduced the concept of its first electric car called E Concept, which offers a modern design and looks very futuristic.

"By launching a new brand for the smart electric car model in China, Audi has made a new breakthrough to enter the new customer segment and understand technology better," said Audi CEO Gernot D\"ollner.

Gernot D\"ollner mengungkapkan saat ini industri otomotif sedang mengalami transformasi terbesar dalam sejarahnya. Melalui kemitraan dengan produsen asal China, Audi memainkan peran penting dalam transformasi ke arah kendaraan ramah lingkungan, terutama di China.

"The premium subscription from China is different from international customers and has different expectations, including many who expect leading connectivity and exciting experiences," he added.

AUDI E Concept/PHOTO Interior View: Audi

Previously, these two brands announced on May 20 that they had signed a cooperation agreement to jointly develop a number of high-end smart electric vehicles, and develop a Digital Platform together.

The launch of this new brand marks a new phase in Audi's partnership with SAIC to accelerate the creation of products that meet Chinese consumer preferences.

Electric Car E Concept Super Luxury

This brand (AUDI) immediately introduced its first concept car called Audi E Concept and has entered 95 percent production, with its official launch set for the first half of next year.

The electric car concept one is based on the Advanced Digitalized Platform, and has a length dimension of 4,870 mm, a width of 1,990 mm, and a height of 1,460 mm, and a wheelbase of 2,950 mm.

Equipped with lithium ternary batteries from CATL with a capacity of 100 kWh and 800 volt charging technology, this electric car is claimed to have a range of more than 700 kilometers with a single full charge, and can reach 370 kilometers with only 10 minutes of charging.