KTB Presents Campaign Titled 'SupirHero', Dedication Of Truck Drivers As Heroes Of Distribution
PT Krama Yudha Tiga Berlian Motors (KTB) as the official distributor of Mitsubishi Fuso Truck and Bus Corporation (MFTBC) commercial vehicles in Indonesia held a digital campaign entitled 'SupirHero'.
The campaign, which began in mid-October, was presented as an appreciation for every struggle and dedication of truck drivers who are distribution heroes. Through a series of interesting digital activities, it raises an inspiring story in maintaining the smooth running of the Indonesian economy.
General Manager of Business Communication PT. Krama Yudha Tiga Berlian Motors Sudaryanto, revealed that through this campaign KTB wants to be a pioneer in building awareness that every profession has an important role.
"By giving proper appreciation, we have participated in respecting this noble profession (truck driver), because it has the same important role in our lives," he said, in an official statement received, Tuesday, October 29.
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Talking about truck drivers, there are indeed many challenges faced, such as long distances, steep roads, extreme weather to threats from irresponsible parties. In fact, not everyone has the guts and mental resilience to live the profession.
The DriverHero Campaign presents a series of activities that are packaged in unique and educational ways as a presentation of Mitsubishi Fuso to all truck driver workers in the country. The various activities presented in this campaign include the selection of the Driver Hero Ambassador, an inspirational driver search event by sharing stories and heroic stories of Mitsubishi Fuso drivers through the Surihero Story, and can be uploaded to social media and writing.
Not only that, Mitsubishi Fuso released Web Series & Podcast, Mural Like Truck Competition, and various quizzes with interesting prizes. It is important to note that the plan for the awarding of Duta DriverHero will be held at the time of the National Jambore of the Indonesian Canter Community in December 2024.
"With this campaign, we want to give a decent appreciation and inspire the public to get to know more about the dedication of truck drivers," he concluded.