X&Y, First Vertical Short Film On TikTok: Aired March 29 To April 4

JAKARTA - In commemoration of Indonesian Film Day and providing support to the domestic film industry, TikTok collaborated with Studio Antelope to launch the first vertical short film on TikTok Indonesia entitled X&Y.

Some research says that the engagement rate and video completion of vertical videos are higher than horizontal videos. The increasing use of smart phones has also made people accustomed to and more comfortable viewing video formats in vertical form.

"This collaboration with TikTok provides a challenge as well as an opportunity for us from the film industry to explore a film story in a format with a slimmer aspect ratio, which of course provides a unique and different experience compared to watching films in horizontal format," said Jason Iskandar, the director. X&Y film at the launch of TikTok Film, Monday.

Angga Anugrah Putra, Head of Content and Operations for TikTok Indonesia said that as a destination for short creative videos, TikTok hopes that this film can inspire Indonesians to explore features on TikTok for storytelling as well as provide a platform for talented creators to build their careers in the world. entertainment in Indonesia.

"This collaboration with professional and talented directors like Jason Iskandar is expected to be a starting point for TikTok's role in the entertainment world, especially Indonesian cinema," said Angga.

The X&Y film depicts a romance story about Omar, representing the Y axis, which harbored feelings for Winda, the X-axis who turned out to have a step in a different direction.

This film stars Jourdy Pranata who plays Omar, and Arawinda Kirana as Winda, who some time ago was chosen as the New Actress Chosen in the 2021 Maya Cup.

Not only starring professional actors and actresses, this film also involves TikTok creators who have talent in acting, they are Dwynna Win as Chelsea, Avan The Love as Mas Yos and Giovani Divaldhi as Vano.

The song Terpikat Senyummu from music creator Brigita Meilala, which is an original song from TikTok, is also the soundtrack of this film.

This vertical short film X&Y will air on TikTok from March 29 to April 4, 2021 which is divided into 6 chapters on the official TikTok account @tiktokofficialindonesia.