Honor Magic V3 takes a jab at Samsung Galaxy Z Fold with micro-messaging on the hinge

JAKARTA - Honor launched a bold step by making fun of the owner of the Samsung Galaxy Z Fold 6 through a micro message engraved on the hinges of the special edition Magic V3. Although it looks harmless, this naughty gesture affirms Honor's competitive advantage with a little satire.

In the world of technology, competition between brands is often in the spotlight, and this time Samsung is known to often insinuate that Apple is in the center of attention. Just before the 2024 IFA event, this South Korean tech giant was the target of satire from Honor.

Without guilt, Honor teased the owners of the Galaxy Z Fold 6, claiming that their devices are not comparable to the thinner and more durable Magic V3 devices. Honor even asked a micro artist, Graham Short, to carve out the world's smallest "apologetry" message on the hinges of the special edition Magic V3.

The message engraved on Magic V3 is so small that it requires a microscope to read it. However, here is the full text:

"For the owners of the Samsung Galaxy Z Fold, we apologize. We know you enjoy buying two foldable phones and getting into your pocket a bit awkwardly. You are promised a future, technological magic, world multitasking and unlimited performance.

And now, you may see the new Honor Magic V3 and feel a little... betrayed. The size is important, and we feel your pain. As promised a gold medal but then finishing last in the race, knowing that there are thinner, lighter, and more durable foldable phones enough to make anyone question their choice.

We understand. You are a pioneer, brave to explore the unknown territory of a foldable screen with questionable durability. You deserve better. Actually, you deserve a gold medal.

"Seriously, we at Honor are committed to pushing technology boundaries and providing you with the best foldable experience. We just want to say... it's okay to feel disappointed. We will also feel the same way."

This satire is Honor's unique way of highlighting the dilemma faced by the Galaxy Z Fold owner who chooses larger devices, while Magic V3 offers a thinner design.

Despite this, the Galaxy Z Fold 6 is still an extraordinary phone. This is a powerful and versatile device that we have praised as "master of references".

While the Honor Magic V3 will be launched worldwide on September 5, there is still no word on whether customers in the US and Asia will be able to get it,