Volvo Secretly Raises EX90 Prices In The US, Dealers And Disappointed Buyers

JAKARTA - Volvo has officially marketed EX90 to the United States (US) market this year at a price starting at 76,695 US dollars (equivalent to Rp1,219 billion). However, this Swedish manufacturer secretly raised the price of the large-dimensional SUV.

Launching from CarBuzz, Tuesday, August 13, the manufacturer updated the price of the flagship SUV at a base price of 79,995 US dollars (Rp1,271 billion). However, this does not include shipping costs of 1,295 US dollars (Rp20.5 million).

Meanwhile, the most expensive or highest variant previously priced at 86,545 US dollars or Rp1,375 billion, has now become 89,845 US dollars (Rp1,428 billion).

Tentu ini merupakan hal menjabatkan merek ini tidak mengumumkannya secara resmi. Namun, pihak Volvo memberikan komentar terkait kenaikan harga dari EX90.

Volvo's spokesman said that the price increase was related to higher material costs and noted that the adjustment had been communicated to dealers and booking clients on June 26.

The manufacturer's representative said the price increase did not affect consumer demand for this model. However, some Volvo dealers do not seem to agree with this, especially as demand for electric cars is decreasing.

One of the dealers said that this would make potential consumers stop buying vehicles given the economic conditions that encountered an uncertainty point.

"I don't support anything that changes the possibility of someone continuing the order when their decision is unclear," said one dealer.

High price labels are not the only problem EX90 is facing. In June, Volvo told customers it would deliver the model without any major features, including safety such as cross-traffic alerts and curve speed assists. In addition, other equipment such as Apple CarPlay wireless and two-way charging were also eliminated.

While manufacturers have confirmed the feature will be present in the future, one retailer said that 40 percent of EX90's order had been canceled and 5 percent of the US's 10,000 pre-orders had been canceled due to software delays.

Not only from the seller, but the customer also experienced disappointment. He said that the price increase secretly was quite disappointing and was likely to switch to vehicles from rival brands.

"We fell in love with the promise of the car and the promise didn't match reality. We don't know how badly this situation will get worse when the car is really available," he said.