HYBE Announces New CEO, Can It Stabilize Badai-hit Companies?

JAKARTA - HYBE has just announced the appointment of a new Chief Executive Officer (CEO). The current holder is Jason Jaesang Lee, who previously served as Chief Strategy Officer (CSO).

Jaesang is trusted to hold the position to replace Park Jiwon. Jiwon himself has been carrying out his duties as CEO for the last three years at HYBE.

Jaesang's appointment as a new leader is based on his capable abilities and experience. This is contained in an official statement, as published in Variety on July 24.

Flying hours in Lee's strategy and operational planning are the main considerations. Moreover, he is experienced in handling domestic and foreign planning.

Lee Jaesang himself has joined HYBE since 2018. He has succeeded in showing his capacity in various fields such as business innovation, development section to become president of HYBE America.

In addition to changing in the CEO position, HYBE also carried out several restructurings. This is one of the HYBE transition agendas in early 2024.

This change is expected to stabilize companies that are facing various problems. Starting from the conflict with Min Hee Jin as CEO of ADOR to affiliates with several pro-Israel brands, the role of the new leader will be very crucial.