LG Launches New Multi-Door Refrigerator With Great Capacity

JAKARTA - LG Electronics (LG) announced the launch of the latest multi-door refrigerator specifically designed to meet consumer needs in Asia and has various features suitable for the culinary culture and lifestyle of Asian people. This refrigerator model has greater capacity for large families as well as separate storage areas so that food and drinks in the refrigerator remain fresh longer.

Storage For Various Culinary Needs

LG's newest Multi-Door refrigerator has a total storage capacity of 617 liters. About 441 liters (70%) of that capacity comes from the main refrigerator compartment. This larger compartment size is adapted to the culinary culture and habits of Asian society that tend to store fresh ingredients in the refrigerator in a short time because it will be used and cooked immediately. Therefore, this one refrigerator model has a smaller freezer room compared to the larger main compartment space.

Keep Food To Be Fresher

This latest LG refrigerator has a variety of advanced features to keep food fresh longer and make the refrigerator room cleaner. Equipped with LNEARCoolingTM technology exclusive from LG, the refrigerator can reduce temperature fluctuations automatically so that it keeps food fresh for up to seven days longer. In addition, there is DoorCoiling+TM technology that works faster than conventional cooling systems for food and drinks to be fresher and colder. To keep clean, this refrigerator has a Hygiene Fresh+ LG filter that can kill up to 99.999 percent of bacteria and reduces unpleasant odors that arise from food.

Not only that, this new product has a Fresh Tray feature that can maintain the taste of food so it doesn't mix with other food while in the refrigerator. Fresh Tray is an innovative and space-efficient solution that allows consumers to store a variety of food in three different places, namely under the rack', on the shelf, or inside the Veggie Box.

Premium Design For Rapid And Modern Kitchens

The unique InstaView panel of LG is installed on the refrigerator's right door. With the InstaView panel, consumers can see the refrigerator content by simply tapping the glass surface twice. To make it easier to use, InstaView panels and refrigerator doors are now wider than the previous version of the Multi-Door LG model.

With the design of a premium class Black Flat Mirror, the LG refrigerator provides a perfect elegant touch combined with the appearance of the consumer kitchen. The anti-gores mirror layer can maintain color integrity and reflect light so that the kitchen feels wider. In addition to beautifying the kitchen and making it look cleaner and more contemporary, the refrigerator has a charming Glass Design exterior with a slimmer unit size so that it can be cleaned easily and quickly.

Smart Features To Improve Comfort

Smart features such as Cleaning Time and Auto Ice Maker System provide more convenience for consumers when using a refrigerator. The Cleaning Time feature automatically turns off the alarm that will sound if the refrigerator door opens for a long time, so consumers don't have to bother unplugging the electric cable while cleaning the refrigerator. When Cleaning Time is active, the refrigerator light will keep on running so that users can see dirt or residue that needs to be cleaned and the fan in the refrigerator will be turned off to save energy.

The Auto Ice Maker System can produce ice cubes automatically that are ready to be used for cold drinks or other meals. With this feature, consumers no longer need to manually fill the ice cubes and wait for the time-consuming freezing process. This system automatically diverts water from Fresh Water tanks and converts them into ice cubes which are then stored in Ice Basket which is in the refrigerator freezer.

Smart Fresh Air LG can prevent an increase in internal refrigerator temperature by using 'intensive cooling logic' technology. By analyzing daily or weekly refrigerator usage data, the ThinQTM application is able to detect active periods', namely conditions where refrigerators are often opened. About two hours before this active period'', the system will automatically increase refrigerator cooling power to offset the temperature out due to the refrigerator is often opened. In addition to this advanced technology, this refrigerator is powered by Smart Inverter CompressorTM which is able to save energy efficiently and a 10-year warranty.

This latest LG Multi-Door is a kitchen solution that is adapted and designed based on research on the needs of Asian customers and reflects our deep understanding of the trend of the kitchen in this region. We will continue to introduce a variety of innovative products with features that consider culinary culture and characteristics of our consumer kitchen space in each country," said Lyu Jae-Cheol, President of LG Electronics Home Application & Air Solution Company, in a statement, Tuesday, July 16.

For the Indonesian market, this Multi-Door Refrigerator LG product will be available at the beginning of the 4th quarter of this year. The presence of this product not only complements the category of LG refrigerators in Indonesia, but also affirms LG's commitment to innovation.