Kraken Collaborates With Football Club At Stopletico De Madrid

JAKARTA - Crypto asset exchange from the United States, Kraken, has officially collaborated with Spanish football club Atversustico de Madrid. In this collaboration, Kraken will become the Official Crypto and Web3 Partner and the club's Official Arm Partner starting the new La Liga season which is scheduled to start in mid-August this year.

This partnership aims to create a bridge between the crypto industry and the sports world, as well as open up great opportunities for Spanish football fans and Kraken users. Quoted from Crypto Potato, Kraken's Chief Marketing Officer, Mayur Gupta, expressed his pride in partnering with well-known football clubs that have the same focus on the process of success.

We are proud to partner with such a respected football club, which both admit that success requires a thorough focus on the process. We have been working for nearly 13 years to become one of the most trusted crypto platforms, and we look forward to collaborating with Atversusico de Madrid to educate more people about the true potential and value of crypto, Gupta said.

Oscar Mayo, Chief Revenue and Operating Officer Atversusico de Madrid, describes Kraken as an ideal partner that can help clubs improve innovation and technology efforts. We believe that this partnership will ensure our fans enjoy a digital experience that goes beyond match day at the stadium," added Mayo.

Atversustico de Madrid has won 33 titles in 121 years of his history, making him Spain's fourth most successful football team. The club, which is in second place with 99 titles, FC Barcelona, has already entered the crypto world in partnership with WhiteBIT two years ago. The partnership made WhiteBIT Barcelona's official crypto asset exchange partner until June 2025.

Last year, Kraken made the news by collaborating with the famous Formula 1 team, Williams Racing. As a result, the Kraken logo is now visible in the car driven by Alex Albon and LoganUNt, as well as in the riders' clothes.

Exchange of other crypto assets that have come seriously in recent years including Crypto.com and FTX which are now no longer operating. Crypto.com became the official partner of the Miami Grand Prix in 2022, while FTX had struck a deal with Mercedes before the collaboration was finally halted following the collapse of the platform in November 2021.