Because Of Hamster Kombat, Sales Of Massage Equipment In Russia Are Selling Well

JAKARTA - Hamster Kombat fever is hitting Russia, and this significantly encourages the sale of massage tools in the country. Based on a report from Vedomosti, the popularity of this Telegram-based game has made Russia's e-commerce site record a surge in the sale of massage tools such as Theragun.

Many of these product sellers advertise their massage tools as suitable for the Hamster Kombat players. Some players use this tool to tap their phone screen faster in the mining'' coin feature in the game. By setting massage tools at high speed and pressing them to their fingers, they are reported to be able to tap much faster than usual.

Cryptonews.com found various posts from sellers of massage tools on Russian e-commerce sites that mentioned Hamster Kombat. Vedomosti reports that in Wildberries, sales of massage tools in June increased 179% compared to the previous month, according to staff of the site.

On Wildberries' biggest rival platform, Ozon, demand is also increasing. In the June-July period, Ozon recorded an increase of about 33% both in sold units and in revenue generated compared to the same period in 2023. However, Yandex Market, the third member of Russia's three'' e-commerce platform, said it did not detect a significant increase in interest in the massage tool.

Wildberries employees say that the demand for this product is almost triple. This is likely due to the spread of several viral videos showing Russian players using massage tools to mine coins.

A number of videos have gained millions of views on social media platforms such as VK and open chat rooms in apps like Telegram. Opportunists seem to respond by updating product cards on the Wilderies to mention that their tools are suitable for fast pumping' in the Kombat Hamster.

Hamster Kombat launched on messenger Telegram on March 26, 2024. The game allows players to complete the task of getting the Hamster Kombat (HMSTR) coin and will launch the original token on the TON network. Players can invest this coin in the crypto exchange operated by hamsters. This game mostly relies on users inviting friends to join.

Hamster Kombat developers claim that more than 250 million people worldwide play this game, with huge followers in areas like Iran and Southeast Asia.