Givaudan Launches A Special Online Platform For Business Actors In The Parfum Industry

JAKARTA - Givaudan, a Swiss flavours and fractures company, has created a special platform for perfume business actors in Indonesia. This platform is claimed to be able to meet the needs of local entrepreneurs.

Givaudan perfume.id is the first online platform to be designed innovatively for perfume makers. The company believes that this platform can support the needs of perfume business actors through their skills.

By using this platform, local perfume makers can get personalized solutions based on perfume needs, access to experts in related industries, easier and faster experiences, and others.

On this platform, business actors can make a choice of perfume independently because of the insight, content, and direct instructions from Givaudan. In addition, the data-based model of this platform will increase sustainable efficiency and innovation.

Surya Azad, Director of Fragrance Indonesia, said that this platform was successfully created through the collaboration of the Givaudan business team in Indonesia with the Digital Global team. This platform will continue to be developed to advance technology in the perfume industry.

"This close cooperation ensures that our platform meets the needs of the Indonesian market," said Surya.

"This platform will also be a center for future innovation, ensuring users have access to technological advances in the fragrance industry," he added.

In improving the capabilities and services of the Digital Givaudan Perfume Indonesia platform, the company seeks to understand the needs of small and medium enterprises (SMEs) first. After that, Givaudan made a prototype and carried out testing.

After being tested, Givaudan received various suggestions so that the platform could be improved optimally. Givaudan also collaborated with Karya Aroma in bringing their expertise to local business actors in the perfume industry.