Mega Bank Aims For 10,000 New Credit Card Customers Every Month

JAKARTA - PT Bank Mega Tbk (MEGA) targets credit card customers to increase by 10,000 people every month by 2024 through various strategies carried out by the company, including expanding cooperation with various merchants to adjust the customer lifestyle.

Deputy President Director of Bank Mega Diza Larentie said watching films in theaters has become one of the customers' lifestyles, so Bank Mega invites customers to watch together through the program "Makes First".

"Taking together is the choice of Bank Mega, because viewing activities are still a lifestyle preference for customers in the midst of digital age entertainment and streaming services that can be enjoyed on all devices ranging from cellphones, tablets, computers and laptops," said Diza quoting Antara.

The "Makes First" program invites Bank Mega credit cardholder customers to be able to enjoy the experience of being the first in various entertainment, culinary, and other events.

On Wednesday (5/6) through the program, Bank Mega held a viewing with the film 'Bad Boys 4 - Ride or Die' which was premiered at XXI Senayan City, Jakarta.

Since its launch in mid-June last year, according to Diza, the 'Makes First' program with the 'Nonton Together Mega' event has received excellent interest from Bank Mega customers. In 2023, the event to watch together has been held in Jakarta, Bandung, Surabaya, Medan, and Makassar.

To be able to take part in 'Nonton Together Mega', customers only need to actively use a Bank Mega credit card and have MPC points. Invited customers will get the opportunity to take part in the 'Makes First' by watching the premiere of the latest film.

As of March 2024, the company noted that the total credit card of Bank Mega had reached more than 1.2 million cards. Based on the quarterly financial report, Bank Mega recorded a net profit of IDR 802.51 billion in the first quarter of 2024, down 18.55 percent year-on-year (yoy) compared to the same period last year of IDR 985.38 billion.

In terms of financing, Bank Mega disbursed loans of IDR 64.9 trillion in the first three months of 2024, down 1.2 percent from the previous IDR 65.69 trillion in the first quarter of 2023. Then in terms of funding, third party funds (DPK) raised by Bank Mega reached IDR 93.75 trillion in the first quarter of 2024 or decreased 4.81 percent compared to the previous period of IDR 89.44 trillion.