Chinese Car Brand Zeekr Officially Enters Indonesia, Will Launch 2 Models This Year

JAKARTA - PT Premium Auto Prima (PREMIUM GROUP) entered into an agreement with the premium electric vehicle brand from China, namely Zeekr, and the Premium Group acts as a Brand Holder Agent (APM) for the brand in Indonesia.

Zeekr will introduce models with right steering wheels, such as Zeekr X and Zeekr 009 in the Indonesian market this year, which are known for superior performance and are in line with Indonesian consumer preferences who want the most stylish, efficient, and quality EV models.

This partnership aims to introduce innovative and up-to-date electric vehicles from Zeekr to the Indonesian market, in line with the increasing demand for consumers in Indonesia for sustainable and environmentally friendly transportation solutions.

Managing Director of PT Premium Auto Prima JinHong Lin Darwin, said he was very proud and honored to partner with Zeekr, a pioneer in the electric vehicle industry.

"This collaboration confirms our commitment to present a premium high-end and environmentally friendly automotive solution to Indonesia," he said, during the signing ceremony at Park Hyatt Jakarta, Wednesday, June 6.

With the latest technology from Zeekr and the company's experience in the premium market, Premium Group is increasingly confident that this synergy will be able to encourage the development of the electric vehicle landscape in Indonesia.

On the same occasion, Zeekr's Head of SEA Region Alex Bao Zhuangfei stated that Indonesia is an important market for Zeekr, and the company is very enthusiastic about being able to synergize with PT Premium Auto Prima to present innovative and premium EVs.

"This partnership will expand our expansion in Southeast Asia while strengthening our commitment to continue to contribute to the environment in the region," said Alex Bao.

JinHong Lin Darwin expressed his optimism with the partnership between Zeekr and PT Premium Auto Prima. This collaboration combines Zeekr's extraordinary products with PT Premium Auto Prima's professional sales and services network, promising breakthroughs for the automotive industry in Indonesia.

"Together, we are committed to presenting a luxurious, intelligent and environmentally friendly mobility lifestyle experience to the Indonesian people," added JinHong Lin.

As is well known, Zeekr is known as an advanced electric vehicle that combines high performance with luxury and sustainability, seeing this partnership as a strategic step to expand its expansion in the global industry.