Generating Tourism, Erick Thohir Loves PR For 7 SOEs: Real Work!

JAKARTA - State-Owned Enterprises (BUMN) Minister Erick Thohir welcomes the collaboration of seven state-owned companies that will collaborate to restore the tourism sector. This cooperation is considered important, because the revival of the tourism sector requires joint efforts as a whole from upstream to downstream.

With this joint work, Erick Thohir hopes that more of Indonesia's tourism potential, which has not been maximized so far, will become a new source of foreign exchange for Indonesia.

The collaboration between the seven BUMNs was marked by the signing of a Memorandum of Understanding (MoU). The companies in question are PT Angkasa Pura I (Persero) as the airport operator, PT Angkasa Pura II (Persero) as the airport operator, PT Garuda Indonesia (Persero) Tbk as the operator of the Garuda Indonesia and Citilink Indonesia airlines.

Then, PT Pembangunan Pariwisata Indonesia (Persero) or ITDC as the developer and manager of the tourism area, PT Taman Wisata Candi Borobudur, Prambanan & Ratu Boko (Persero) as the manager of Taman Wisata Candi Borobudur, Prambanan and Ratu Boko.

Then, PT Hotel Indonesia Indonesia Natour (Persero) which is a travel management and hotel chain operator, and PT Sarinah (Persero) which has retail, property, export, import and distribution businesses.

Seven BUMNs will formulate strategic programs in tourism development. Erick assessed that this step was a good initiative according to the Key Performance Indicators (KPI) given to the directors and commissioners of the BUMN.

"One of the functions of BUMN is as an agent of development so that it has an important role in the National Economic Recovery (PEN) program. These seven BUMNs collaborate to become the driving force for the tourism sector to increase again and have a positive impact on other business actors," he said in a statement. written received by VOI, Wednesday, March 10.

Erick said that through the signing of this MoU, the seven BUMNs would be more intensive in following up this MoU with a quick win program related to joint promotion, cross selling, bundling strategy and manufacturing tourism-related products according to the new normal.

In addition, said Erick, the parties will also examine the possibility of utilizing company resources including subsidiaries or affiliated companies to support the running of this strategic program.

"I ask that this synergy can be carried out consistently and not just lip service, not only ceremonial but it must be something concrete. We hope that the contribution we make to the country can be more optimal and provide benefits to the business world in facing the challenges caused by the pandemic. "he said.

Meanwhile, the Minister of Tourism and Creative Economy, Sandiaga Uno, who was also present at the event, called the MoU of the seven BUMN Tourism and Supporters as value creation based on alignment of interest.

Sandiaga stated his 100 percent support for the collaboration carried out by the seven BUMNs. "I am sure that with the Ministry of BUMN, led by Mr. Erick, this innovation, collaboration and adaptation can be presented in the form of a holding. I want this merger to be not only a corporate step but also an inspiration for this nation," Sandiaga said.

Minister of Transportation Budi Karya Sumadi also stated that he gave maximum support for this collaboration.

"I really support these moments because I see the idea is very good and God willing, this will provide us with conveniences, especially making a synergy and we can support tourism to become a national mainstay," said Budi.

Budi said that in the transportation sector, one of the economic drivers is connectivity from one place to another. Therefore, his party is trying to make accessibility easier, especially for the benefit of tourism and for MSMEs.

"So I try to provide maximum support for this merger through efforts to create a good transportation system," he said.