Targeting Productive Generation, MSIG Life Presents Smile Flexilink

JAKARTA PT MSIG Life Insurance Indonesia Tbk (LIFE) introduced Smile Flexilink, a life insurance product associated with regular premium investment (PAYDI) distributed through PT Bank Sinarmas Tbk (BSIM). This innovative product targets the productive age segment and which has a good financial understanding.

Smile Flexilink provides flexibility in the form of insurance period options, a variety of additional insurance, to investment currency options. The benefits provided are also optimal, namely coverage money of up to 300 percent, loyalty bonuses of up to 30 percent per year from the first year's main premium, and policy guarantees remain valid or No Laplace Guarantee for the first 15 years, with applicable terms and conditions.

Although per capita income in Indonesia increased 5.05 percent in 2023, insurance inclusion only grew by about 4.8 percent in the last 11 years according to the OJK survey. This shows that although productive age has increased income, they are still vulnerable to risks due to lack of financial protection. Therefore, protection is also a key factor in maintaining financial resilience.

MSIG Life CEO & President Director Wianto Chen, stated that his party understands that every customer has unique and personal needs. Therefore, it seeks to provide solutions that suit the individual needs of customers with a personal and flexible approach, and is determined to be a reliable partner in helping them achieve financial goals more easily and effectively.

"Smile Optima Flexilink is here as a manifestation of this strategy, helping customers in maintaining their asset resilience to the risk of life and inflation, so they can focus more on achieving their dreams and protecting steps towards financial freedom." he explained in his official statement, Thursday, April 4.

Furthermore, Wianto said, that the collaboration between MSIG Life and Bank Sinarmas has been running for more than 10 years and has been a preferred partner.

"Sinergi yang semakin kuat tercermin dari komitmen bersama kami dalam menghadirkan inovasi dan berbagai solusi finansial untuk melayani profil nasabah yang beragam." tuturnya.

Smile Flexilink has 6 flexible advantages and provides optimal benefits. With flexible features, this product offers insurance period options between 65, 80, and 99, as well as a wide selection of additional insurances ranging from protection of health care costs to exemption of premiums when health risks occur, as well as investment options in Rupiah and US Dollars.

This product has also fully implemented the Circular Letter of the Financial Services Authority (SEOJK) Number 5 of 2022 concerning PAYDI which regulates marketing practices, information transparency, and asset governance.

President Director of PT Bank Sinarmas Tbk Frenky Tirtowijoyo said that his party together with MSIG Life continue to collaborate to provide financial solutions that not only meet customer needs but also in accordance with applicable regulations.

"With this product, we provide financial protection solutions that offer flexibility during insurance, additional protection options, and currency options, so that customers can choose according to their personal needs." he said.

In addition to presenting innovative financial protection solutions, MSIG Life also innovates by providing various support for the Indonesian people to live healthier lives through the 'MyFit+ by MSIG Life' program, as well as digital support so that interactions with insurance services become easier, faster, and safer through 'VEGA by MSIG Life'.

As the preferred bancassurance partner, MSIG Life and Bank Sinarmas continue to strengthen their synergy. This effort is a shared commitment to remain a trusted partner that the Indonesian people rely on in providing protection according to their steps in life, so that they can live a full life.