TikTok Will Launch Creator Rewards Program, A New Way To Make Money
JAKARTA Last year, TikTokmerilis Program Creativity in beta or experimental versions. This feature gets a lot of support from creators so TikTok continues to optimize the feature.
During the testing and development process, the Creativity Program managed to increase content revenue by 250 percent within 6 months. The number of content creators who can generate 50 thousand US dollars (Rp786 million) has also doubled.
Seeing the huge potential of this feature, TikTok announced that the Creativity Program will be launched to the public in the coming weeks. The program launched will be refined under the name of the Creator Prize Program.
This program is designed to help creators develop creativity and generate high income potential. All creators are entitled to get money as long as the content created is original and of high quality content.
In addition to creating original and high quality content, creators must create content with a minimum duration of one minute. TikTok says that the four things that need to be in the content are, "orisinality, duration of playback, search value, and audience engagement."
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This criterion is not difficult because TikTok has supported long videos since 2022. Many creators are starting to take advantage of these features to share stories, share experiences, provide job tips, and much more.
Based on internal TikTok data, as many as 50 percent of users spend their time watching long content. However, long video views only increased 40 percent over the past six months.
With the launch of the Creator Rewards Program with longer terms of time, TikTok wants to provide additional flexibility for content creators to express themselves and achieve unlimited creative freedom.