Halal Growing Tourism In Riau, Cheria Holiday Opens Office In Pekanbaru

JAKARTA The halal tourism prospects in Riau are very large. This is what many parties, including Cheria Holiday, a leading travel agency in Indonesia, continue to expand their reach by opening a new unit at the ABC Shophouse, Jalan Soekarno Hatta, Pekanbaru. The inauguration of the 21st partner office is an important momentum and is organized by Hj. Suti Mulyati S.Ked, the wife of the former Riau Governor.

The event was also attended by CEOs of Cheria Holiday, Cheriatna, and owner of Cheria Holiday Pekanbaru, dr. Juwanto, Sp.PD KKV FINASIM, as well as Mrs. Linda Sari and dr. Surya Utama, Sp.M and Mrs. Vivi.

The existence of Cheria Holiday Pekanbaru received a positive response from the Riau Province health community. Bumi Lancang Kuning is known as the initiator of the most tourism events and the best in the country.

"The wife of Brigadier TNI (Ret.) H. Edy Afrizal Natar Nasution S.IP, Hj. Suti, shares a positive view regarding domestic tourism potential," said wife of Brigadier TNI (Ret.) H. Edy Afrizal Natar Nasution S.IP. "Not only international destinations, but Indonesia has many interesting places that can be promoted," he added in a written statement received by VOI.

Suti's enthusiasm is in line with the 2024 Riau Tourism Calendar of Events program initiated by the Minister of Tourism and Creative Economy, Sandiaga Uno. Around 127 tour agendas with Malay cultural wisdom are ready to be held in Riau Province.

Cheria Holiday Pekanbaru fully supports measures to promote Riau internationally through the halal tourism ecosystem.

Cheria Holiday aims to meet the needs of Muslims in tourist trips that have the value of worship and comfort. Satisfaction of participants in the field will be a story that spreads, from family to surrounding communities. Hopefully, Cheria Holiday Pekanbaru will develop rapidly," added the Head of the Riau Family Empowerment and Welfare Mobilization Team (TP PKK).

Riau's potential as the largest tourism center in Sumatra was approved by Cheriatna. Riau, as the first province in Sumatra and sixth in Indonesia with the Halal, Safe, and Healthy Culinary zone (KHAS), has a geographical strategic position, close to Singapore and Kuala Lumpur.

Riau is synonymous with Islam. There is a lot of historical evidence that tourists can enjoy, such as the Syahabuddin Mosque in Siak with a combination of Malay and Middle East architectures. There is also a toll road to Dumai that is close to Malaysia. Pekanbaru people who want to undergo halal tourism abroad can be more efficient than departing from Jakarta," said Cheriatna.

The presence of the Cheria Holiday office in Pekanbaru complements the company's expansion on the island of Sumatra, after Jambi. Meanwhile in Kalimantan, Cheria Holiday has opened offices in Balikpapan, Banjarmasin, and Samarinda. On the island of Java, they have their presence in Bandung, Bekasi, Bogor, BSD, Cikampek, Cilegon, Cirebon, Depok, Gresik, East Jakarta, Lamongan, Kediri, Sidoarjo, Surabaya, Malang, and Tegal.

Cheriatna is committed to helping improve the tourism sector and the creative economy in Bertuah City. "God willing, the existence of Cheria Holiday in Pekanbaru can provide a positive boost. We also hope to open offices in Medan, Padang, Lampung, and Bengkulu in the near future," hoped the Chairman of the National Halal Travel Association (ATHIN).