Getting To Know Desing Thinking: Creativity And Empathy Collaboration For Problem Breaking

YOGYAKARTA - Every business or organization certainly cannot be separated from the challenges and problems faced. One method of problem solving or solving problems that can be done is by design thinking. However, not many professional workers know design thinking and how to apply it.

Design thinking is a problem solving method as well as innovation discovery that has been widely applied by big companies in the world. The implementation of design thinking has proven to be the key to the success of well-known companies such as Apple, Samsung, and Google.

The design thinking process is different from other innovation methods because it makes creative thinking and makes model and prototype sketches. As a provision for a company or organization to face the challenges of times, it is important to recognize design thinking and its implementation process.

Design thinking is a problem solving process that is done with creative thinking based on human needs. Design thinking principles can be applied in everyday life to make things comfortable. In more complex needs, this method is often applied in a company or business.

Design thinking involves processes ranging from discovery and dissipation of problems, context analysis, creative thinking, creating ideas and solutions, compiling model sketches and prototypes, as well as testing and evaluating. Design thinking has a number of characteristics as follows:

The application of design thinking is different from the process or problem solving method and other innovations. Design thinking is described as a process and mindset to use empathy in seeing problems in humans, then looking for innovative approaches and ideas through visualization and prototypes.

The design thinking process emphasizes the continuous or repetitive thinking cycle, by providing space for continued empathization, failure test, and so on. In the business world, this process is used to encourage companies to create solutions to meet customer needs.

In implementing design thinking, there are a number of elements that must be considered. For those of you who want to apply this method, here are a number of design thinking elements that you need to know:

People centered are human-focused actions and problems faced. Design thinking is done to provide solutions to problems experienced by humans, so the process requires empathy.

Iterative can be called a process that allows for a repeat of this design thinking. That's why design thinking is applied to find the best solution in answering or solving a problem.

The design thinking process requires high creativity. Creative thinking is used to find new solutions and design innovative ideas from various perspectives.

Hands on is an experiment that needs to be done after compiling a design thinking. In the design thinking process, there must be an experiment before something is really generated either in the form of a product or thought.

Here are some design thinking processes that you need to know to implement this problem-solving and innovative method:

The application of design thinking needs to prioritize empathy in order to explore the problems you want to solve. By using empathy, you can focus on paying attention to human needs and overcoming misleading assumptions.

If the information from a problem has been collected, then you need to analyze the findings. Find the point problem by identifying everything in this case or problem, considering that not all problems can be solved using design thinking.

The next stage is to translate necessities into solutive ideas and innovations. To do this process, a brainstorming is needed with your people or colleagues. In this way, various ideas will be found, so that it can be collaborated and cooked more maturely.

If the idea or solution is already ordered, then it is necessary to make a prototype. The idea that has been developed needs to be tried to be applied or piloted. Prototypes can be done repeatedly and not all ideas have prototypes.

The last stage in design thinking is the testing process to ensure all findings can run well. In this process, every input needs to be accommodated for improvements to the ideas that have been developed. If the idea is deemed final or sufficient, then it can be used directly to solve the problem.

Demikianlah review mengenal design thinking dan proses penerapannya. Metode design thinking sangat penting digunakan dalam sebuah perusahaan atau bisnis untuk menghadapi masalah dan menemukan solusi atas kebutuhan konsumen. Baca juga artikel apa itu defensive marketing.

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