Consistently Growing, This Is SBMA's Strategy To Develop Business In 2024

JAKARTA - Indonesia has experienced significant industrialization and infrastructure development. This trend creates an increase in demand for industrial gas in construction, metal fabrication, and other manufacturing processes.

2023 has become a growth year for PT Surya Biru Murni Acetylene Tbk (SBMA). The commercial launch of the ASP Factory Development Project on June 26, 2023, marks a new era of the company's business.

"With a higher capacity, more advanced technology and higher efficiency, we are ready to provide high-quality products to our customers," said SBMA President Director Rini Dwiyanti in her official statement, Monday, December 18.

Rini said that this business growth was a sweet fruit from the SBMA strategy initiative which reflected dedication to innovation, sustainability, and operational excellence in the field of industrial gas manufacturing.

Surya Biru Murni Acetylene prioritizes technological innovation in the Cylinder Management System, Distributed Control System, and transportation mapping system to ensure real-time tracking and automatic operation.

"Our commitment to sustainability is shown in the practice of utilizing waste while still complying with environmental regulations. Continuing this commitment, SBMA is also involved in gas testing services to ensure the highest quality standards," he explained.

Rini said that in the future, SBMA will continue its strategic partnership with key sectors. Observe further the competitive landscape of strong market presence in many industries and strengthen steps in seizing investment opportunities to take advantage of infrastructure development projects.

Meanwhile, SBMA Operations Director Iwan Sanyoto said strategically, Surya Biru Murni Acetylene will further intensify technological innovation in an integrated system of human resources, information and distribution technology and transportation for real-time tracking, optimizing routes, and IoT-based monitoring.

Iwan said SBMA had also planned a strategic investment in tank trucks and factory support facilities with the aim of ensuring safe and efficient gas transportation while at the same time supporting flexibility in production and distribution.

According to Iwan SBMA, it will also strengthen customer-centric approaches to provide customized solutions to meet the client's specific needs and provide responsive services to increase customer satisfaction as a whole.

"The operational advantage of SBMA is to be able to quickly adapt in responding to market dynamics and regulatory changes in a responsive and efficient manner in meeting the growing needs of customers," added Iwan.

2024 Business Development

SBMA Finance Director Ingo Steil confirmed that the company will expand the network by adding a refueling station, which aims to optimize the distribution process.

In addition, SBMA also has ISO 17025 accreditation for our gas laboratory to ensure the highest standards in precision and reliability of testing as a form of sustainable business development.

Not only that, SBMA will also have an ISO 17025 accreditation for our gas laboratory to ensure the highest standards in precision and reliability of testing.

Meanwhile, SBMA's business development will penetrate new and innovative gas products, driven by technological advances and market demand for special gas as well as an integrated Tube Management System to mitigate sales, production and maintenance estimates.

Ingo said that over the past six years, the company has consistently increased its revenue by 11 percent every year and maintained an average profit of 5 percent.

According to Ingo, the latest challenges arise because of inefficient production equipment. To overcome this, the company wisely invests in increasing these tools to increase efficiency and cut costs.

Meanwhile, this strategic step reflects commitment to improvement and is expected to return the profit to its historical average.

"Substantial growth in 2023 compared to the previous year showed our ability to bounce back and move forward positively in terms of finance," he said.

Ingo said that despite the initial challenges in the Cost of Sales (HPP), the third quarter of 2023 showed a significant increase. Shows the application of production efficiency measures.

"Anticipating a sustainable positive momentum, our strategic focus is on the position of operational efficiency, preparing the foundation for sustainable growth in the future," said Ingo.