It Takes Only IDR 5 Million To Make Your Own TV, Chairul Tanjung: It Used To Be Hundreds Of Billion

JAKARTA - Chairul Tanjung said that the broadcasting business currently does not require a large capital. According to him, a few decades ago perhaps an entrepreneur needed funds of up to billions of rupiah to make a broadcasting product such as television, but now the required budget can start from IDR 5 million.

According to the man who is familiarly called CT, the business opportunity currently open is digital TV products. With only a few cameras that cost around IDR 5 million, said the father of Putri Tanjung, he can do promising business.

"Whereas in the past it needed funds of up to hundreds of billions of rupiah but now it is easy to take advantage of digital channels such as YouTube. As I mentioned earlier, life is like a doughnut. People who are optimistic will get the bread, although maybe a little, the pessimistic ones can only get the hole", said Chairul Tanjung quoted from Antara, Monday, February 8.

He also stated that each region and the media have different challenges and opportunities.

"And in theory, there is no such thing for example, facing a challenge must start with step A or B. Every challenge has a solution. So, a solution to a challenge must be sought that is tailored to the character of the region and the respective media", said CT.

Furthermore, he said, there are three ways to survive for businesses in the era of the COVID-19 pandemic. According to the owner of Trans Corp media company, first, he always maintains optimism, second is able to seize the smallest opportunity, and third creates opportunities.

The founder of the CT Corp likens the current condition is like walking in a dark alley and still looking for a light at the other end because there is no certainty when the COVID-19 pandemic will end.

"Some say that the pandemic will end in two years, four years, or 10 years. At this point, we do not know when it will end", said the man who is familiarly called CT, quoted from Antara, Monday, February 8.

Therefore, said the ninth richest tycoon in Indonesia, the main trick for businessmen is to always maintain optimism. By maintaining this optimism, according to him, in the future, we will be able to see the slightest opportunities.

"It is the law that every crisis will reduce chances. Now, this is related to the second method, no matter how small the opportunity is, it must be caught", said the former Coordinating Minister for the Economy who replaced Hatta Rajasa from 19 May 2014 to 20 October 2014.

If the pandemic conditions increasingly covering up business gaps, including in the world of mass media, then the third tip is to create business opportunities.

"If there is no opportunity, what should be done? Then create business opportunities. This is the principle if you want to be an entrepreneur", said the man who was born in Jakarta, June 16, 1962.

CT admits that it is indeed easier to say than done. However, starting with optimism, he believes everything can be done.