Nvidia And MediaTek Collaborate In Advanced Vehicle Infotainment Technology With Artificial Intelligence

JAKARTA - Nvidia Corp and MediaTek Inc announced on Monday 29 May that they will work together in technology to power advanced vehicle entertainment systems that can stream video or game or interact with drivers using artificial intelligence.

In the agreement, announced at the Computex technology exhibition in Taipei, MediaTek will integrate the Nvidia graphics processing unit chipset and Nvidia software into the system-on-chip it provides to automakers for entertainment display.

The MediaTek system that uses Nvidia software will be compatible with Nvidia's technology-based automated driving system, the two companies said. Vehicle dashboard screens can display the environment around the vehicle, while the camera will monitor the driver.

"The auto industry needs a strong company that can work with the industry for decades," Nvidia Chief Executive Jensen Huang said at a press conference in Taipei. It refers to a long cycle of products for automakers.

"Our company's quality, strength, and position can provide automotive industry partners to build their companies," he said. Huang also added that this partnership will provide chips that can drive "every vehicle segment".

The appearance and entertainment system in the vehicle becomes more complex as automakers add features such as games, artificial intelligence for activated sound features, driver monitoring systems, and automatic driver-related views.

Qualcomm, MediaTek's main competitor in the smartphone market, has also paid attention to automakers. Qualcomm and SalesForce earlier this year announced partnerships to develop new connected vehicle platforms.

The partnership with MediaTek provides Nvidia with wider access to the $12 billion entertainment system-on-chip market, the two companies said.

At the same event, MediaTek's Chief Executive Officer, Rick Tsai, said that the first product is planned to be launched by the end of 2025.

Nvidia has focused on luxury car brands such as Mercedes-Benz and Jaguar Land Rover. MediaTek, which is based in the Android phone chip sector, sells Dimensity Auto technology to vehicle lines at a more affordable price and has an advantage in mobile connectivity and Android systems.

"They reach many segments that have not been handled by Nvidia," said Danny Shapiro, Nvidia vice president, in the automotive sector.