Paris Fashion Week To Be Held On Digital Platforms This Month, Check The Schedule!

JAKARTA - Pandemic changes every event, including fashion events which are held four times a year by the Fédération de la Haute Couture et de la Mode or FHCM.

This program is a showroom to support new brands called haute couture.

Under the umbrella of Paris Fashion Week, SPHERE will be held on January 19-24, 2021. This fashion event will involve 68 new brands and can be watched on the federation's official website, social networks and the Paris Fashion Week application.

This program has various brand characteristics based on creativity and potential development.

On the first day there will be eight brands starting. Among them are Berluti, Sankuanz, Taakk, Bluemarble, Oteyza, Agnès b., Kidill, and Rhude.

In the official release of the event, FHCM assessed that every product that has the opportunity to showcase its creation has its own uniqueness.

Starting from Bluemarble which is inspired by the energy of subculture generation in urban areas. The impression is elegant, like referring to the MTV generation.

Thebe Magugu creates modern clothes with an African touch. After studying design, fashion and photography at the prestigious design school in Johannesburg, LISOF, Thebe Magugu launched the brand in 2015.

The touch of local culture is Thebe's strength, plus using local resources ranging from woven fabrics to craftsmen.

EGONlab will make a presentation on January 21, 2021 by promoting artistic movements in contemporary society.

A young French brand has a strong visual identity according to FHCM. The design of the clothes combines fashion, music, choreography and art.

In line with other new brands, Marsour Martin combines pop, urban and cultural nuances to create a sophisticated and fatastic universe.

Two people from Belgium, Mansour Badjoko and Martin Liesnard, took different educational paths so that the luxury of their work complemented each other.

Can't wait to see other new brands that are fully supported by FHCM?

FHCM is a fashion federation that was founded in 1868. It has changed names several times, but that does not diminish the essence of the federation that controls the Paris fashion industry, haute couture.

Until the time of the pandemic, the federation supported various programs. Including supporting the retail fashion industry since April 2020. Even with the SPHERE exhibition program which embraces new brands, all networks and connections of FHCM have participated in 'reviving' amidst limitations.