Understand Consumer Behavior, Here's How To Smart Online Business

JAKARTA - Indonesia has entered the digital era so it must be smart and wise in online interactions and transactions. Digital transformations greatly reach a wide market, cutting costs, not necessarily locations, and income potentials are unlimited. In the Bakti Kominfo Webinar with Commission 1 DPR RI themed We Interaction and Good Online Transactions last Tuesday, February 28. Digital Literacy Activist, Gun Gun Siswadi explained, that in starting a digital business there are several things to pay attention to. Among others, set goals, study digital tools, understand consumer behavior, and strengthen capabilities, then determine the initial steps to be taken. The initial steps are product research and define concepts, define brand names, create a business plan, prepare capital, look for capital suppliers, promotion and sale,'' he said, quoted Thursday 2 March.Nanda Desita as Influencer and other business actors add tips, namely about how to interact and transact online transactions that are safe and wise.'' Currently, interactions are no longer just looking at computer screens or cellphones alone, but moreover, because at this time online interactions can be felt directly, as if we interact directly with our opponents, he said.', he continued, what must be considered is the negative impact, namely many cases of fraud. We must find out who will cooperate with us, we must also re-check the information we get, we should also never give our OTP/password e-banking code or digital wallets to others, choose trusted vendors, don't sell goods with the intent of fraud, and don't be easily tempted by promos in any media before we check the truth. Member Commission 1 DPR RI, A. Rizki Sadig added that the digital era makes it easier for traders to expand their trade reach. Even though like that we also have to be careful in online transactions, because of the rampant fraud, then we must be wise in online transactions,'' he concluded.