Google: Searches For Children's Vitamins Increased 290 Percent

After the pandemic, the Indonesian people became more proactive in finding out more about the food and drinks they would consume before buying them.

When offline activities resume and health becomes a fundamental consideration, people turn to digital technology to find out what content is in these foods or drinks, as well as what is safe and healthy for consumption.

There are several child health issues that have recently become widespread in the community, making parents more often trace information about daily vital needs and product recommendations. Evidently, several searches related to the health of children seem to increase.

Based on Google's Year in Search 2022 report, which is the fifth edition report describing changes in the behavior of Indonesian consumers, searches related to children's kidney disease increased by 130%.

In the second position, there was a search related to the 'childciple drug' which also increased 100%. Followed by searches related to the 'child cough drug' which increased 60% in third position.

For searches on YouTube, Google recorded searches for "nutrient facts" rising to 30%, and searches for "child vitamins" also increased dramatically by 290%.

Not only child vitamins, it turns out that searches for "nursicile toddlers" also increased by 290%, searches for "summary toddlers" only increased 30%, and searches for "child problems" increased by 20%.

Di sisi lain, pencarian YouTube tentang "snack sehat anak" dan "susu bayi" juga ikut meningkat dengan masing-masing 40 dan 80 persen.