Instagram Remove Instagram Live Shopping Features Starting March 16

JAKARTA - Meta had previously announced that the company would remove the Expenditure tab or Shop from the Instagram homepage. It doesn't stop there, Meta also warns users that direct shopping will be closed on March 16.

According to an announcement discovered by Engadget, Instagram says that on that date, you can no longer tag products in Instagram live broadcasts.

According to Mark Zuckerberg's company, this change is intended so that they can focus more on products and features and are more useful for their users.

"Starting March 16, 2023, you can no longer tag products in live broadcasts on Instagram. These changes will help us focus on products and features that give our users the highest value," Meta said.

However, you can still prepare or run your store on Instagram from feeds, stories, REALs, advertisements. as well as other features available on Instagram.

"Other live broadcast features will not be affected, including the ability to schedule live broadcasts, invite guests to join your live broadcasts, and hold direct Response Requests," the company added.

Instagram's shopping feature was originally launched as a tool users usually use to offer targeted recommendations to encourage users to shop outside of regular mid-feed offerings.

This change doesn't seem surprising, as some rumors have been mentioned a lot in September last year, where Instagram started testing the new design, and now it's a reality.