Susi Air In Papua: Commercial Aviation Business Existence Susi Pudjiastuti Colors The Earth Sky Of Cendrawasih
Susi Pudjiastuti's business entrepreneur cannot be underestimated. He is observant to see opportunities. Especially after the Aceh tsunami incident. Aircraft businesses that initially carried marine products penetrated a new world: commercial aviation. Susi Air, his name.
The market share is devoted to pioneer flights. The effort was a huge success. In fact, the flight routes are unlimited around the islands of Java and Kalimantan alone. Susi Air is actually capable of becoming the mainstay airline for Bumi Cendrawasih, Papua.
Businessmen must be observant to see opportunities. That's the spirit that Susi Pudjiastuti agreed to (later known as the Minister of Maritime Affairs and Fisheries of Indonesia 2014-2019). The businessman from Pangandaran was not afraid to speculate "crazy" in business matters. His courage to buy a Cessna Caravan airplane to transport marine products from the Pangandaran Earth, for example.
His business is growing rapidly. However, the 2004 Aceh Tsunami incident disturbed his mind. Life is not only about money, he thought. He also flew his plane to help bring aid to victims of the Aceh Tsunami.
Susi's move was appreciated by many parties. After all, Susi's plane became the first plane outside Java to be able to penetrate the affected location two days after the disaster. The humanitarian mission in fact brought blessings.
Many international humanitarian organizations leased their planes after their humanitarian mission in Aceh ended. The plane was chartered to carry out recovery in Aceh. The advantages of aircraft leases made Susi's business instincts run.
Susi also had the idea of forming a commercial airline. Susi Air, his name. A name that was initially accidentally mentioned by many people. Therefore, Susi Air completely filled the pioneering air travel space in Indonesia in late 2004.
The plane tenants prefer to call their plane Susi Air. Once upon a time, when Susi was resting, someone came to her and asked: Do you know where is Susi Air? Getting a question like that, Susi can only answer: No, there is no Susi Air here, Susi is Susi."
Hearing this answer, people who asked immediately left Susi. Over time, Susi thought, there could be a lot of business lost if she answered like that. Finally, from then on, every time someone asks Susi Air, she immediately mentions the plane. From these tenants, the term Susi Air' was born until now. All of them came from the results of the plane rental while in Aceh. Susi was then able to buy another plane, "said Fyra Fatima in the book3 Sisi Side Susi (2015).
The presence of commercial airline Susi Air received a warm welcome from all Indonesian people. Moreover, Susi Air, which serves pioneering flights, comes with a great goal at the end of 2004. He wants to provide space for innocent areas or areas that do not yet have air transportation access, in order to facilitate business travel and efforts to build their territory.
Susi Air at that time began to develop through commercial flights on pioneer routes, cargo transportation, and charter flights. Gradually, his business is progressing. Susi Air began to add flight routes in Medan, Jakarta, Kendari, Balikpapan, Pangandaran, to Papua.
The commercial airline then became the mainstay of all Papuans traveling. Moreover, at that time there were not many other commercial airlines that wanted to open routes in Papua. All because the risk of aviation in Papua is quite high. The nature of the mountains, especially.
However, that problem did not make Susi Pudjiastuti's guts recede. His interest in opening up airways in Papua is second to none. Especially in 2014, Susi Air's fleet increased. The plane alone reached 45 units. Among other things, Cessna Caravan, Piaggio Avanti, Diamond, air Tractor aircraft.
The peak of Susi Air was able to become the ruler of the Papuan air route in 2014. PT. The breast milk Pudjiastuti Aviation managed to take over the flight route belonging to Merpati Nusantara Airlines in Papua. The good news came because Susi Air managed to win an auction for the former state-owned airline route.
This means that Susi Air is also plenary as the commercial airline that controls the most flight routes in Papua. Susi Air's presence is also a blessing for the Papuan people. Therefore, the mobilization of Papuans can increase in all matters. From business to family trips.
"Rute Merpati is a small plane only in Papua. I don't know where the big one is. But as far as I remember, all we can fly is only in Papua."
"Our route in Papua has been a lot of work won by Merpati. As far as I know Merpati is already MA60 and Boeing. We are working on Wamena, part of Sentani, a total of 32 destinations in Papua and 84 routes," explained Susi Air owner Susi Pudjiastuti as quoted from the Liputan page, February 19, 2014.