The European Union Will Boycott Apple Products If You Don't Use The USB Type C Port

JAKARTA - European Union policy has shocked Apple. Because the technology company from Cupertino, California, was asked to use a USB Type C connector on Apple devices so that it could be marketed in the region of the country.

This policy will be put into effect 'binding' in July 2020. The European Union argues, the use of the Type C universal serial bus (USB) connector can reduce electronic waste.

Even though Apple insists that this policy does not make sense, because the current iPhone and iPad devices do not need Type C adapters. Apple believes that the new EU policy, in fact, inhibits innovation in its products.

“We believe that regulations forcing the same charging connector on mobile phones will stifle innovation rather than encourage it. This will endanger consumers in Europe and the economy as a whole, "said Apple quoted Gizchina, Wednesday, February 5.

Please note, all Apple products so far use a lightning port-based connector and adapter. But some of them have also adopted the use of the USB Type C port on Macbook and iPad Pro devices.

Even so, Apple feels that a policy that forces all electronic devices in the future to use the same connector port will actually have a negative impact on the company.

Because, Apple is preparing to increase sales of its products in the European Union. With this policy, Apple has to dismantle the product unit it will sell and replace the lightning connector to USB Type C.

In fact, this European Union policy has been formulated since 10 years ago. Based on the draft law, requires all devices sold in the territory of the country to use a connector that can be used universally.

Based on the results of the voting that was taken by the European Union Parliament on last week's proposal, it shows that the majority of the members of parliament support this idea. They also asked Apple to start complying with these rules.

If Apple refuses, the European Union threatens to boycott all Apple products sold in those countries. The European Union is the main supply for the company based in Cupertino, California, USA.

According to Copenhagen Economics, a study initiated by Apple also stated that consumers will experience losses of up to 1.5 billion euros. If Apple doesn't immediately overhaul the products it will sell in the European Union. That figure is called Apple is very far from the word profit, which only produces a value of 13 million Euros.

"We believe regulations that force the same across connector types that exist in all smartphones inhibit innovation rather than encourage it, and will harm consumers in Europe and the economy as a whole," said Apple quoted by Apple Insider.

When viewed from the number of smartphones that are now sold on the market, almost all vendors have started using the USB Type C port connector. Only a few of them still survive and use the Type-B connector or better known as Micro-USB.