Often Shopping Online, It Could Be A Category Of Mental Disorder

JAKARTA - Technology that is growing rapidly allows users to access the internet anytime and anywhere, including shopping activities. Even shopping through online buying and selling sites has become a common habit in today's modern society.

However, did you know that shopping online regularly can be categorized as a mental disorder. This is based on a study report published by Comprehensive Psychiatry on ScienceDirect, around last October.

In the report, 5 percent of women are eager to shop online at online buying and selling sites. Although still relatively low, this habit is quite influencing a person's behavior in their activities.

This distraction of buying goods online is known as Buying-Shopping Disorder (BSD). This is marked by a person's desire to buy items that are not needed when viewing online buying and selling sites, because this kind of activity only fulfills personal emotions.

This study involved 122 people, ranging in age from 20 to 68 years. The result was that 76 percent of women who took this test had a tendency to shop online. In addition, another 33.6 percent tend to be anxious and depressed when they find out the groceries they have bought online.

A person's consumptive behavior will also increase when he finds out that there are promos and abundant discounts or discounts on an item. In a study conducted by digital marketing company Razorfish in the United States (US), UK and China, they show an impulsive attitude when they receive a notification of a certain offer from a product.

'Digital dopamine' as stated, Michael Fishman, a consumer behavior expert, states that consumer psychology is directed to make purchases when they see a certain offer, without having clear reasons and needs.

"Most people can not answer simple questions about why they want the things they are," said Fishman as written by Forbes.

Michael also revealed that the hedonic appeal of the appearance of online shopping sites by displaying promos and offers of low prices also provokes consumer behavior from buyers. The negative opium from online shopping like this is what you need to watch out for, by buying things only as needed.