Rebranding, Algae Mattress Introduced Through Showroom Concept
JAKARTA - PT Alga Jaya Raya announced a company rebranding. This rebranding is engaged in the production of mattresses under the ALGA brand.
The ALGA Mattress itself has been introduced to the public again through the ALGA Sleep Store with the first Showroom concept in Indonesia.
ALGA Mattress is produced with high-tech machines from Switzerland and America, and is done by a workforce of experts and professionals in their fields.
Most of the raw materials are still imported, resulting in quality ALGA Mattress products. In addition, ALGA also has environmentally friendly products because its products are made from recycled plastic bottles in the ocean.
President Director of ALGA Mattress Teguh Budiman said, with the ALGA Sleep Store with the Showroom concept, it is hoped that people can get comfortable beds and do not make their bodies sick.
"We are very excited to introduce the concept of the first Experience Showroom in Indonesia by preparing several rooms, in the form of rooms for consumers to try ALGA Mattress directly. Consumers will be presented with a different experience in buying a mattress that cannot be found anywhere else. Consumers can find a suitable mattress. , more private, and feels like home," Teguh told the media crew in the Sudirman area, Central Jakarta, Tuesday, January 17.
Apart from that, said Teguh, another advantage of the ALGA Sleep Store is that it has very reliable and well-trained Sleep Consultants, not only in terms of sales, but also in terms of how to serve consumers, so they can find a suitable mattress for each individual.
"ALGA Sleep Store has fulfilled five elements, including See, Touch, Feel, Smell, and Taste. Have an exciting experience when you visit our showroom," he said.
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Meanwhile, ALGA Mattress Brand Manager Richard R. Pondaag said, "The opening of the ALGA Sleep Store in Jakarta is the best moment to start our company rebranding which aims to remind and introduce more widely to the Indonesian people about products from the legendary ALGA Mattress and quality.
"With the ALGA Sleep Store, we can position ourselves as a world-class mattress company in Indonesia today. Hopefully with this different concept, ALGA Mattresses can become the Top of Mind in Indonesian society, when they are going to buy mattresses in the future," he added.