ESB Get A Website Let's Eat! Optimize Against Other Applications

JAKARTA - PT Esensi Solusi Buana (ESB), a technology solution provider company for the Food and Beverage (F&B) business launched a website for culinary lovers, let's eat! on Friday, December 16.

"If we have an ESB, we want to give one step solutions to our merchants, with let's eat! We want to make one stop solutions for customers," said Gunawan, CEO and co-Founder of ESB in Jakarta.

Gunawan himself has a big vision in launching the website let's eat! This wants to bring together F&B entrepreneurs with their customers in one place.

"It's like the company's vision to be a beacon of technology in the F&B sector, and let's eat! it could be a beacon of the F&B platform," he added.

ESB juga memilih untuk meluncurkan ayo makan! dalam bentuk website dibanding meluncurkan aplikasi. Alasannya adalah untuk mempermudah customer mengakses ayo makan! tanpa perlu mengunduh aplikasi.

"The reason is the first reason because it refers to Google data, 8 of the 10 most widely used applications are chat applications, so the journey for culinary applications is still long," concluded Gunawan.

Being in the midst of the rise of food delivery applications, Gunawan is sure about the launch let's eat! in the form of a website.

Because according to him, the current trend of website creation is in great demand rather than creating applications. In addition, Gun also added that making applications requires a very expensive cost.

"Make the apps more expensive, not necessarily people want to install new applications. So when asked for faith, my belief is very high," he said.

Let's eat! is a website that you can access through any browser. There, you can see many features ranging from booking places, delivery orders, to dine-in.

On this website, you can find restaurants from large restaurants to micro businesses. With let's eat!, users can see more complete information regarding prices, locations, to reviews.