The Baroe Passer Festival Encourages Creative Awakening In The Central Jakarta Area

JAKARTA - The Central Jakarta Tourism and Creative Economy Agency (Sudin Parekraf Jakpus) held an activity "Festival Passer Baroe 2022 Doloe and Kini" as an effort to encourage the revival of tourism and the creative economy in Central Jakarta and show the attractiveness of Pasar Baru as a urban tourist destination to the public.

The event, which was held for two days on Saturday and Sunday 3-4 December 2022, was held while still complying with health regulations and protocols.

The event began with the submission of a report from the Head of the Central Jakarta Tourism and Creative Economy Sub-dept., Shinta Nindyawati, who said that the 2022 New Market Festival is part of the KSD 70 Development of DKI Jakarta Tourism/Destination Areas and KSD 66 Strengthening the Role of Mayors/Regents in Regional Planning and activation of Tourism Festival activities in the Central Jakarta Superior Destination Area.

"With this activity, it is hoped that it can increase the positive image of the Unggulant Tourism Destination for the New Market Area as a Tempo Shopping Center in the Past," he said in an official statement.

The peak event in this activity is the inauguration of Doeloe and Kini New Market - Digital Directory of Passer Baroe Batavia by Plt. Deputy Mayor of Central Jakarta, Iqbal Akbarudin. Later, this can be used as a guide for tourists to visit the Pasar Baru area while also receiving information about the history inherent in the oldest shopping center in Jakarta.

"This activity collaborates with the community and associations of New Marketers by carrying out Promotion activities in the Central Jakarta Tourism Superior Destination area, including the New Market Area and Supporting Regional Strategic Activities of the Mayor of Central Jakarta in the context of Development Tourism Destinations," said Iqbal Akbarudin.

As is known, Pasar Baru Jakarta, which was founded in 1820 during the Dutch colonial era, has exceeded the age of 200 years. Various historical values and locations in the New Market Area which are known as multi-cultural areas (India, Chinese and Malay) make this place precisely known as Little Asia in Indonesia and used as Urban Tourism Destinations in the Central Jakarta area.

This New Market full of historical value also offers various tourist themes such as shopping tourism, culinary tourism, and religious tourism.

Pasar Baru consists of more than 100 stores, some of which have even been established since before the Proclamation of Indonesian Independence. Not only that, in the Pasar Baru area there are also places of worship from various religions such as Lautze Mosque, Chicken Church, Klteng Sin Tek Bio and Sikh Temple.