Startup Efficiency Is Valuated For Ecosystem And Partner Sustainability

JAKARTA - The potential for a slowdown in the global economy next year has made companies in various sectors, especially technology, take a number of efficiency measures, one of which is through employee downsizing.

Executive Director of the Indonesia ICT Institute Heru Sutadi in a statement in Jakarta, Monday, saw that the efficiency efforts made by a number of these companies are expected to help the sustainability of the ecosystem and partners in it.

According to Heru, the current global situation is in the term winter is coming or there is a slowdown in world economic growth.

So, he said, the efficiency carried out by startups, one of which is through employee cuts, is a realistic thing that is natural for any company.

The efficiency is carried out so that companies can survive. Currently, some startups in Indonesia are experiencing a reduction in investment from overseas investors. These investors have started to expect their investments to be re-planted and added that there will be no more new investments," explained Heru, quoted from Antara, Monday, November 21.

Therefore, continued Heru, startups in Indonesia inevitably have to run their business more efficiently and look for new funding models. With more efficiency, the steps taken by technology companies such as GoTo in maintaining market share and expanding its services can be more open.

With efficiency or reducing its employees, the company can be more efficient in running its business. It can even provide greater benefits for partners. Then the company can also expand its reach, for example food delivery can be done throughout Indonesia," he said.

Beyond this, companies must have room to be optimistic by remaining aware of things that are beyond calculation, so that the wave of layoffs does not continue.

Because, as is known, so far startup companies have played a major role in building the economy through digitalization.

Meanwhile, the Economist of the Center for Innovation and the Digital Institute for Development of Economics and Finance (Indef) Izzudin Al Farhas Adha said that actually efficiency measures by various technology companies or startups had been carried out since the beginning of the year.

This can be seen from the promotions or incentives carried out by the company starting to decrease.

Looking at GoTo as an example, this local decacorn has started to be more efficient in terms of promotional costs, for example, providing promotions more targeted at loyal users. Likewise, Tokopedia, which is required to be more efficient in terms of cashback promotion and free shipping.

"So various efficiency measures have actually been taken before they reduce the number of workers. So this efficiency is indeed the most realistic way to make companies sustainable," said Farras.