Amid The Storm Of Startup Layoffs, Grab Even Invites Drivers And Families To Watch Free Cinemas
JAKARTA - Grab Indonesia held the first Nobar Warga Grab activity simultaneously in 16 cities which was attended by more than 4,000 driver-partners (drivers) and their family members. Meanwhile, the film chosen was Sri Asih, which was made by local filmmaker Upi.
Country Managing Director of Grab Indonesia Neneng Goenadi said the initiative was a routine agenda that would be held every quarter in various cities in the country.
"Tonton together is one of the most accessible forms of entertainment and allows us to gather with those closest to us," he said, quoted on Sunday, November 20.
According to Neneng, through Nobar, Grab residents not only want to be closer and gather more often with partners, but also provide a platform for partners to release fatigue from their daily routines.
"This event shares moments of togetherness with family members. We also hope that routine activities can encourage pride in the quality films by directors and Indonesian reliable actors/actresses," he said.
One of the driver's partners, Attia Hadi, expressed her joy to be able to healing for a moment from daily activities.
Alhamdulillah, finally I can also watch movies after 31 years of life. So far, work every day is just agrab to help my husband, I think about going to the cinema. I'm really happy when my husband and child allow me to join in the event," he said.
For information, Grab is one of the leading super applications in Southeast Asia based on the Gross Merchandise Value (GMV) in 2021 for the Euromonitor version of the food delivery service, mobility, and digital wallet.
Grab operates digital delivery, mobility and finance services in 480 cities in eight countries in Southeast Asia - Cambodia, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam.
The momentum for organizing the Grab mobar coincides with the trend of termination of employment (PHK) which has hit many similar startups in Indonesia.