Elon Musk To Launch Paid Videos On Twitter In The Near Future
JAKARTA - Under the leadership of Elon Musk, Twitter plans to launch a paid video feature in the near future.
The paid video feature will actually benefit content creators, where if a viewer watches their video, that viewer will be charged and Twitter will also take a share of the proceeds of the payment.
"When a creator tweets with a video, the creator can activate a paywall once the video is added to the tweet," the company said in an internal email. Creators can choose from a list of predefined prices, such as 1 US dollar to 10 US dollars or the equivalent of IDR 15 thousand to IDR 156 thousand.
First reported by the Washington Post, an employee said it looked like the paid video features might be used to promote adult content. Because according to reports, content like this is increasingly enjoyed by Twitter users.
Leaked internal Twitter research shows that pornographic content currently accounts for around 13 percent of all content on social media. However, advertisers avoid such content as it can damage their brand image.
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In addition, according to The Independent, Thursday, November 3, there are concerns that users may use this tool to share copyrighted material or to deceive others.
Twitter employees have identified the risk as high according to the company's internal email. Where there will be risks associated with copyrighted content, author or user trust issues, and legal compliance. The feature will undergo an internal review of the issue before launching.
Not long ago, Musk also called for a new rule where blue tick account users have to pay IDR 77 thousand per month, otherwise they will lose that badge everyone likes the most.