Instagram Start Clearing Shop Tabs In Home, Features, Failure?

JAKARTA - Instagram is again beautifying its appearance, now the Shop tab no longer appears on Home Feeds, replaced by the Notification tab. The Tab Shop, which was previously in the bottom navigation bar, is now in the menu along with options such as saved settings and posts.

Although the social media has not officially announced the changes, some users have been presented with the new view.

As part of our ongoing efforts to simplify your Instagram experience, we tested some changes to the main navigation bar at the bottom of the app with a small number of people, Meta spokeswoman Anne Yeh told The Verge quoted Tuesday, September 27.

Two years ago, a Shop tab on Instagram appeared during a pandemic when online shopping was at its highest. This feature gives content creators a new way to connect with users.

Content creators, brands, and small businesses can offer products for sale, so users can directly buy items that appear in their feeds.

Tab Shop also offers personalized recommendations, editor options, direct stream, and more. While no one knows how successful the Shop tab is for content creators or Instagram itself.

Launching XDA Developers, the current deletion of the Shop tab is only a trial for limited users. According to The Information, the Shop tab will eventually be completely deleted by 2023, replacing with a shopping experience that will not be too personalized.

However, Meta continues to roll out new features around shopping, including message updates that allow business owners to handle customer service via DM.

Commerce remains important for Instagram as we continue to make it easier for people to find and shop for products across apps ranging from Deed, Stories, Reel, and innovations like Live Shopping and Drop, said Yeh.