10 Most Popular E-Commerce Sites Of 2019

Jakarta - A number of e-commerce sites compete with each other to become the best choice in Indonesia.

According to the results of the CupoNation site survey, Tokopedia is in the top ranking as the most visited site throughout 2019.

"Tokopedia is the online shop most visited by Indonesians, with a total of 1.2 billion visitors, divided from 863.1 million visitors from the mobile web and 329.8 million visitors from the desktop," CupoNation said in a report via the website.

Furthermore, in second place, is occupied by Shopee, which has a number of visitors of 837.1 million. This number surpassed Bukalapak, which got 823.5 million visitors.

Another, CupoNation also revealed that Indonesians prefer to shop online via their smartphone rather than the desktop version.

This is confirmed by an e-commerce study from Frost & Sullivan's which said that currently there is an increasing trend of consumers who are increasingly fond of shopping applications via their smartphones.

Shopback in his study also strengthens the dominance of cellphones in the e-commerce industry, online shopping applications on mobile phones contribute the most traffic on e-commerce platforms today.

More specifically, the emergence of innovative features on the e-commerce platform to create other activities besides shopping, namely paying electricity bills, BPJS, buying plane and train tickets, so that it is more efficient in time than doing it offline. Of course this is the reason for increasing traffic through mobile applications.

"This shows that almost all online shoppers in Indonesia prefer online shopping using smartphones rather than desktops," wrote CupoNation.

From the results of this e-commerce ranking, Indonesians can choose which online shopping application or site is the safest to use for online transactions.