YouTube To Launch "Channel Store" For Paid Streaming Services
JAKARTA - YouTube is rumored to have plans to launch an online store that will provide video streaming services.
Launching Engadget, Sunday from The Wall Street Journal, the video platform owned by Google said they had been developing the "Channel Store" platform for at least the last 18 months.
According to YouTube, launching the platform is a great way for entertainment companies to market their streaming services.
The reason is that viewers will be able to watch trailers for free on the website or application, then viewers will be taken to the website where they have to pay for a subscription in order to watch the film or series in its entirety.
However, the report adds, partner companies may have to share their earnings with YouTube for purchases made on the video platform.
However, YouTube claims to have discussed how they share subscription revenue with the companies they partner with, although the terms may differ for each company.
Previously, YouTube had given streaming TV subscribers the option of $65 per month to add access to additional services like HBO Max.
With more consumers cutting cable or satellite TV and switching to subscription-based streaming services, the planned launch will allow YouTube to join companies like Roku Inc (ROKU.O) and Apple (AAPL.O) in a bid to gain a share of the streaming market. which is already crowded.
This YouTube "Channel Store" is planned to be launched soon in the fall in America this year, or around September - October.