The Decreasing Trend Of Rejection Of The Job Creation Law In Social Media

JAKARTA - The founder of Drone Emprit and Media Kernels Indonesia, Ismail Fahmi found a trend of decreasing narrative from the rejection of the Job Creation Law on Social Media (Medsos). The government has also used various platforms to respond to public refusals to socialize the Omnibus law.

"Social media platforms have proven to be an important channel for the government to socialize the Omnibus Law (UU OL) and build counter-narratives against public objections. This narrative, if done consistently and continuously, will be able to build public opinion," said @ismailfahmi. as quoted by VOI, Wednesday, November 11.

1 Month Trend of Omnibus Law pic.twitter.com/72tjpB1ZfB

- Ismail Fahmi (@ismailfahmi) November 9, 2020

Ismail also explained how it worked, the government took advantage of the support of the social media team to create counter-narratives, hashtags that show the benefits of the Ciptaker Law, featured infographics and videos.

"The narrative in the hashtag, dominated by pro Omnibus Law narrative, explains the various benefits of the OL Law. Those who are contra only use the same hashtag from time to time. On November 9, netizens suspect the viral videos of some artists as an effort to divert attention from the OL Law," said @ismailfahmi.

In addition, Ismail regretted that activists, the public and students were not optimally utilizing social media. Drone Empirit analysis shows their weakness in responding to the Ciptaker Law through social media, namely sporadic, insufficient energy and resources for long-term action.

"They also do not take advantage of informative content formats such as infographics, memes and videos," added Ismail.

Therefore, Ismail said that the trend of conversations about the Omnibus Law on social media has tended to decline since the completion of the first big demonstration against the Ciptaker Law on 8 October. However, Ismail continues to remind the public to continue to use social media as a forum for aspirations.

"In the future, social media will still play an important role in conveying aspirations, through various platforms, both old and new, such as TikTok," he said.