Gojek Drivers Become Ads Running Through GoScreen Services

JAKARTA - In order to make advertising more effective, optimal and right on target, Gojek launched GoScreen, an outdoor advertising media (Out of Home / OOH) through its business arm, Promogo.

"GoScreen measures ad performance based on location and time precisely so that it provides advertisers with a complete report. Not only can it be used by big brands, GoScreen can also be a choice for MSMEs to market their products. On the other hand, participating two-wheeled driver partners can also have revenue. additional, "said Gojek's Chief Commercial Officer, Antoine de Carbonnel in a virtual press conference, Monday, November 9.

Also attended by Promogo Director Kiranjeet Purba, VP Product Interactive Advertising Bureau Tech Lab (IAB Tech Lab) Shailley Singh, and Manesheel Gautam, Mindshare Digital Leader.

Kiranjeet Purba said that this service provides brand advertising solutions that are more scalable in data, at competitive prices. Brands can optimize their ads in real-time, and monitor their performance through a special online dashboard that is transparent and clear.

This is because GoScreen is equipped with cameras and beacon-based technology to calculate the level of ad impressions, so that brands can transparently monitor exposure levels, the number of active vehicles and the mileage reached by partners.

"The reach of the Gojek two-wheeled transportation mode which has high mobility is also key in providing more benefits for brands to get a hyper-local digital advertising experience so that they can target specific locations down to the sub-district area through more attractive content using LED screens," he said. Kiranjeet.

On the other hand, GoScreen's advertising technology has also received the Open Measurement SDK (OM SDK) certification from the international IAB Tech Lab (Interactive Advertising Bureau Tech Lab).

Previously, the effectiveness of GoScreen has been tested by Publicis Media, for two months in Jabodetabek, "GoScreen is a platform with programmed digital advertising capabilities that can measure advertisements based on time and location, considering measurement is the foundation for us in carrying out this trial phase. , "said General Manager of Publicis Media, Saravanan Mudaliar.

"As a result, more than four million impressions with 40 percent Share of Voice, reach more than 850,000 people through 2,000 hours of commercials with the right time and location as the key," he added.

Not only beneficial for advertisers, GoScreen can also trigger various positive multiplier effects to other parties in the Gojek ecosystem, including driver partners. All Promogo services have also provided benefits for Gojek driver partners to increase their income.