Sandiaga Uno's Message For Millennials: It's Time For You To Do Business Like Erick Thohir And Rosan

JAKARTA - The COVID-19 pandemic has had a devastating effect on all sectors. The sluggish business caused by the pandemic has also cost some people their jobs. However, behind this difficulty there are new opportunities that can be used. One of them is entrepreneurship.

OK OCE founder Sandiaga Uno said that the crisis should not make millennials stand idle. According to him, this is the right time to start a business. This is evidenced by the proliferation of micro, small and medium enterprises (MSMEs) in the food sector.

"Guys this is your time. In 97 that crisis I experienced, finally I was able to open a business. Now it's the era of millennial children. Take this opportunity, don't waste the opportunity, and print the winner," he said, at the Property Business Festival event. Millennials initiated by Kumparan, Wednesday, October 28.

Sandi also shared three tips for millennials who want to have their own business and also for MSMEs who want to save their businesses in the midst of the COVID-19 pandemic. Considering the impact of this pandemic is considered to be so structured, systematic, and massive in hitting the MSME business.

First is innovation. Sandi said entrepreneurs must be able to innovate to have traction and be able to survive in the midst of intense competition in this era of the COVID-19 pandemic.

"I see that it is the advantage of MSMEs, the growing business of millennials, that innovation is very important. Why can Mas Erick and Pak Rosan survive? Because they continue to innovate in terms of services and products," he said.

Second, in terms of entrepreneurial orientation, which is pro-active. According to Sandi, millennials who want to own their own business must be active. For example, in promoting.

"Do not remain silent, this millennial-owned business is always on the move and has velocity. These advantages come to people who continue to move into a pro-active, optimistic attitude, always husnuzan, there is a crisis they always see opportunities," he said.

Finally, Sandi said, millennial-owned businesses must be able to adapt. The COVID-19 pandemic has resulted in changes in consumer behavior patterns that are very different from the previous order, therefore business adaptation is a must.