WhatsApp API Mekari Qontak Offers Business Solutions In The Digital Era

JAKARTA - The trend of online shopping and digital business is increasingly favored by business people and consumers in Indonesia. The trend of going digital is now widely adopted by business people in Indonesia. One of the ways to do this is to increase sales and reach a wider market.

Now digitizing business is one of the unavoidable marketing strategies, especially during the pandemic. This is also driven by changes in consumer activities that are increasingly going digital to meet their needs.

According to a survey conducted by the World Economic Forum, around 75 percent of companies in Indonesia have been digitized and more than half have opted for automation to survive the pandemic. One system that is popular among business people today is the Whatsapp API.

Data from Hootsuite notes that around 61.8 percent of Indonesia's population uses social media, with the use of WhatsApp and Instagram in the top three positions as the most used social media.

WhatsApp (WA) is now the most widely used platform by the Indonesian people, so that many businesses use the WhatsApp API as a marketing and promotion medium.

In addition to its potential, social media marketing is also more accessible, cost-effective, and provides a wider reach. Customer service activities are also slowly starting to move from direct telephone to using short messages (chat).

"WhatsApp Business has an important role in marketing, namely attracting the attention of customers. So it is only natural that the WhatsApp API is considered effective enough to increase sales to customer service," said Brendan, SPV Growth Marketing Mekari Qontak, in a written statement, quoted on Wednesday, May 18.

To improve services and simplify business activities through the WhatsApp API, an application system is needed that can integrate various social media channels into one application. This system is called Omnichannel CRM (Customer Relationship Management).

The Qontak CRM omnichannel application integrates various social media and emails into one application to help customer service agents or business people work more coordinated.

Mekari Qontak is the number 1 Omnichannel CRM company in Indonesia, which is also an Official Business Partner of the WhatsApp Business API and Messenger API from Instagram.

With only one business account, Qontak helps business owners to use one WhatsApp number for multiple users (WhatsApp multiple devices), send WA Broadcasts quickly, without limitations, and automatically, respond to customers automatically with chatbots, sending WhatsApp blast messages without fear of being blocked, get a WhatsApp green tick so that it is officially verified, as well as other benefits that can increase sales, business performance, and employee performance.

More than 3000 businesses including Ajinomoto, Glints Indonesia, Telkom Indonesia, iPot Sekuritas, and Alodokter have entrusted their business to Qontak.