BLACKPINK, The Only K-Pop Group In TIME 100 Next

JAKARTA - TIME Magazine has released another annual list titled TIME 100 Next. This list is TIME's choice of figures who have influenced public careers. Since starting the TIME 100 Next list 15 years ago, this list has been dominated by individuals who shine through traditional power structures; heads of state, CEOs, blockbuster production actors, leaders of foundations.

However, as time went on, TIME realized this list needed to be expanded more widely. Because in fact, being someone who has influence is not only made by those who already have stable careers. Everyone from all aspects can have the opportunity to make a big difference and influence.

Therefore, this year, TIME released the TIME 100 Next list, which is divided among 100 stars who are shaping the future of the business, entertainment, politics, sports, science, health, and other industries. Although this list focuses more on young people, TIME agrees that attention can be reached at any age.

In the TIME 100 Next list, the youngest star belongs to Alysa Liu, a 14 year old girl who became the first woman to win Lutz for the fourth time in a skating competition. The oldest went to Ayman Odeh, a 44-year-old politician who appeared as a candidate for king in Israeli politics.

After Rain's soloist was chosen at TIME 100 Next in 2011, there is no singer from the country of Ginseng on the list. However, this year, BLACKPINK's name perched on the Fenom section with rapper Lil Nas X, actress Keke Palmer, and youtuber Emma Chamberlain and other public figures. Again, a proud achievement for BLACKPINK and Blink (as BLACKPINK fans are called).

A description appeared at the same time BLACKPINK was selected. TIME wrote “Blackpink's stars may still shine in America, but on YouTube, they rule: foursome — aka Jisoo, Jennie, Rosé and Lisa — has 31 million subscribers, more than any group in the world. This year, Blackpink will also become the first K-pop girl group to appear at Coachella, depicting the era of Korean play passing through language barriers to play on the global stage.

Blackpink's success is partly supported by the many loyal digital fans - in this case, Blinks - who among other things helped Ddu-Du Ddu-Du's music video reach 1 billion streams. The group's goal, they say, is to make music to help listeners gain "confidence and courage."

. @ ygofficialblink has 31 million YouTube subscribers, more than any other music group. The first K-pop girl group to perform at Coachella, they're "heralding a new era of Korean acts stepping past language barriers to play global stages" # TIME100Next https://t.co/XsBlDnqHGQ pic.twitter.com/1WRkyHfa1G

- TIME (@TIME) November 13, 2019

To be honest, we need to admit that BLACKPINK's success has been getting them since releasing the song Whistle as their debut. Ddu-Du-Ddu-Du is only a new step in their career. The catchy lyrics and songs show their comfort in achieving this success and they understand, no one can take away the 'light' they have.

The lack of promotion by the agency makes BLACKPINK rarely entertain fans on the music stage. However, their digital fans are strong. The reason is, nine months after Ddu-Du-Ddu-Du, BLACKPINK released a song called Kill This Love. The music video, which has reached 600 million views, tells the story of love that makes people happy but love that can make you break your heart. Through the snare and electro pop beat, the song Kill This Love was easily loved by many people.

The members Jisoo, Jennie, Rosé and Lisa have a large solo fan base (apart from BLACKPINK fans themselves). See, the number of their personal Instagram followers is fairly large and the number of likes and views for all of their uploads.

The different charisma displayed by BLACKPINK members also didn't hesitate to invite high fashion brands to work with the four members; Jennie with Chanel, Rosé with Valentino, Lisa with Celine, and Jisoo, who is a regular guest of Burberry.

With the announcement of BLACKPINK in the TIME 100 Next list, this further confirms BLACKPINK's popularity which will not fade any time soon. Congratulations to BLACKPINK!