Collaborating With Sorare, MLB Launches NFT Of American Baseball Players

JAKARTA - Major League Baseball (MLB) will launch an online game in partnership with SoftBank-backed NFT company Sorare this summer. The approval was announced by Sorare in a statement on Thursday, May 12.

The game will allow baseball fans to buy and sell NFTs representing baseball players using the cryptocurrency ether. They can also build a fantasy team that they can play with to win prizes.

A non-fungible token (NFT) is a form of crypto asset that represents a digital file such as an image, video, or text. NFT is currently booming in the world and attracting a lot of investment.

Sports-related collectibles proved to be a popular type of NFT as the digital asset market exploded and became a multi-billion dollar industry last year.

Top sports leagues, including the US National Basketball Association, have licensed NFT-based products for fans.

Sorare, which raised $680 million last year in a funding round led by SoftBank, also has a partnership with Major League Soccer in the United States.

However the company is currently under investigation by the UK gambling watchdog. This made Sorare's promotion not good in the midst of high world public interest in NFT.