Move Fast, Elon Musk Wants To Increase Twitter Revenue Fivefold

JAKARTA - Elon Musk, who recently bought Twitter, wants to increase the company's revenue five times from last year.

This target he conveyed during a presentation to investors, that revenue is projected to increase to 26.4 billion US dollars in 2028, from 5 billion dollars in 2021, Reuters quoted the New York Times as saying.

The composition of the billionaire's targeted revenue comes from 45 percent of advertising, or 12 billion dollars by 2028 and 10 billion dollars worth of subscriptions.

Musk also wants to increase the company's cash flow to $3.2 billion by 2025 and 9.4 billion by 2028.

The Tesla CEO recently bought Twitter for $44 billion, vowing to revitalize the company and increase user numbers by rooting out spam bot accounts and reducing content moderation to support free speech. He also wants to increase business payments to $15 million by 2023, up again. to $1.3 billion by 2028. Musk also believes he can increase the average revenue per user to $30.22 in 2028 from $24.83 in 2021.

The number of employees after Musk's ownership will also increase to 11,072 people by 2025, from the current number of about 7,500 people.

Elon Musk also wants the number of users of the paid service Twitter Blue, which launched last year, to be 69 million users by 2025.

In a now-deleted tweet, Musk suggested changes to Twitter Blue, one of which was lowering prices.

Elon Musk is expected to become Twitter's interim CEO once the acquisition is complete. Neither Musk nor Twitter has yet responded to this issue.