Financial Literacy For MSME Activists In Magelang

JAKARTA - Financial literacy is considered important for all elements of society or activists of Micro, Small and Medium Enterprises (MSMEs). Asuransi Sinar Mas as one of the insurance companies in Indonesia continues to drive literacy activities in various regions, one of which is in the city of Magelang, Central Java.

The literacy participants this time were UMKM activists in the Districts of Borobudur, Mungkid, Muntilan and Tempuran.

"Asuransi Sinar Mas continues to be committed to supporting the Financial Services Authority program to increase public knowledge of finance through financial literacy and education activities," said Dumasi MM Samosir, Director of Sinar Mas Insurance in a statement received by VOI, Friday, January 10.

The implementation of financial literacy for Sinar Mas Insurance is focused on previously untouched areas with a variety of target participants consisting of school students, teachers, students, farmers, fishermen, women, housewives, and MSME activists.

Sinar Mas Insurance literacy activities are in accordance with the literacy program launched by the OJK in 2020. Literacy programs have three priority segments, namely MSMEs, farmers and fishermen as well as women and housewives.

Since 2015, Sinar Mas Insurance has provided financial literacy to 142,000 participants, and distributed 102,000 micro insurance cards for free.

"In addition to financial planning material, we also introduce microinsurance which can be used for financial protection from unexpected risks. With the characteristics of SMES (simple, easy and economical, soon), we hope that people can make microinsurance an option for family financial protection. , "continued Dumasi

Sinar Mas Insurance by 2020 targets to distribute 38,000 micro insurance cards for free to literacy participants. The type of insurance is adjusted according to the type of participant.

"Students will be given micro student simas, farmers will be given farmer simas, while teachers and UMKM activists will be given protection simas," said Dumasi.