Warganet Likes To Find Online Shopping Information On Twitter

JAKARTA - Since the pandemic era, many people have been more active in playing social media, one of which is through Twitter. Not only social media, netizens also often look for information about online shopping.

Based on Twitter data, it shows that conversations about shopping have increased by 60 percent since March 2020 when compared to last year. Judging by Tweet volume, people tended to shop online during the #dirumahaja period.

Country Industry Head, Twitter Indonesia Dwi Adriansyah said that the number of conversations on shopping topics on Twitter was actually higher during the pandemic than on shopping moments such as 8.8 or 9.9.

"Many people come to Twitter to find and seek recommendations about certain brands, conduct product reviews through threads, and discuss products that are currently popular or are being discussed," Dwi said in a virtual press conference "ShoppingDays in Twitter", Thursday.

On Twitter, online shopping conversations are very diverse. According to Brandwatch data, 44 percent of Twitter users in Indonesia talk about shopping for clothes or accessories, food (40 percent), home and electronics (35 percent), personal care (33 percent) and about cellphones or gadgets (27 percent).

In addition, Twitter recorded strong growth in Indonesia with Tweet volume of 145.5 percent until March this year and could be an opportunity for brands to implement marketing strategies ahead of this year's shopping moments.

"The topic of shopping, which usually only began to appear in the middle of the year, has started to be discussed since March 2020. This also shows an increase in consumer interest in shopping. In this case, Twitter is a place for consumers to share and find information about shopping," said Dwi.

Various events in 2020 that require spending more time at home have greatly influenced consumer behavior in Indonesia, including shopping.

The results of Twitter's survey of consumers in six countries in Southeast Asia (Philippines, Indonesia, Malaysia, Singapore, Thailand and Vietnam) provide useful insights that can be used as a reference for brands to prepare campaigns and use Twitter effectively ahead of shopping moments.