Vice Mayor Armuji Calls Surabaya A Prestigious Warehouse For MSME Actors, Hopes Influencers To Promote Products

SURABAYA - Deputy Mayor of Surabaya Armuji said that the products of micro, small and medium enterprises (UMKM) from the City of Heroes, East Java, are no less competitive with well-known products at home and abroad.

"Surabaya is a repository for prestigious MSME players, so it is no less competitive with well-known products. Therefore, it is necessary to engage in sengkuyung (work together) so that they can access the market properly," said Armuji, quoted by Antara, Saturday, April 16.

In addition, Armuji hopes that influencers, creative social media and other private parties can provide space for MSME actors in Surabaya.

"There is a lot of money in the city of Surabaya, all of which cannot be piled up within the government's budget. So to restore the economy, we need encouragement from various parties," he said.

Previously, Armuji received an award as an Inspirational MSME figure in the MSME Festival Surabaya (UFS) Vol. 2 which was held by Surabaya entrepreneur Tom Liwafa at the Royale Durian Courtyard on 15-17 April 2022.

UMKM Festival Surabaya (UFS) Vol. The 2 events were enlivened by around 47 well-known MSME Tennats in the city of Surabaya, including Sei Sapiku, Rumah Daster Soerabaja, Pecel Ambulance, Risol Mayo Nbak Sri and many others. In addition, it is also supported by banks and various advertising media.

Previously, Surabaya Mayor Eri Cahyadi said that some of Surabaya's MSME products had entered the national and international markets, one of which was retail stores from Japan.

"The collaboration between the city government and Uniqlo (a retail store from Japan) has been running. So in every Uniqlo store there must be MSME products from the City of Surabaya," he said.

Eri Cahyadi said that Surabaya MSME products must be of international standard. Therefore, he said, the city government continues to provide assistance in the process of curating Surabaya MSME products so that they can penetrate the international market.

"As a result, thank God, I was able to enter Uniqlo. It means that Surabaya MSME products are in Uniqlo. So, we buy them through barcode scanning, what (products) we can buy there," he said.